WHO: Musicians, Music Industry Professionals, Media and Music Industry Support Services. A2A is designed to have an effect on all levels of the music industry. Industry Professionals will have the oppor-tunity to spend quality time with other industry professionals in their field and have complete access to the entire industry represented at A2A. A2A is open to all styles of music.

WHY: Europe is becoming an open market for the music industry with the implementation of the Euro and the ever growing EU. 90% of the worldwide music industry still does not work outside their own national borders. Because of numerous reasons, major and independent artists are unable to distribute their music outside of their home territory. This must change. New and existing technologies have and will change the way music is distributed and have created a much smaller and available world to work in. With the consolidation of the major record companies, the time is right for the independent labels around the world to help create and shape the future of the international recording industry. For the live music industry, A2A is a chance to see several hundred artists that have never been offered to you before and meet the agents and managers behind these great artists. A2A provides a chance to meet talent buyers from around the world, so you can tell them about your “hot” local artists and find out who brings in the big crowds for them.

GOALS: The #1 goal of A2A is that everyone who participates will become stronger at what they do. We hope they meet the people that can help them expand their business. That can be meeting a new pro-moter, agent, manager, attorney, record label, publisher, journalist, musician or reestablishing a long for-gotten relationship. We do not promise "major label deals" to the showcasing artists, but we do promise that they will have access to the people who can make a difference in their career. Goal #2 is to knock down the borders and help create an environment where music, and the artists that create the music, have a better opportunity to discover the rest of the world. Goal #3 is that you will hear some really great music.

WHEN: October 17-20, 2001
WHERE: Amsterdam, The Netherlands (at the Leidseplein)
HOST HOTEL: Golden Tulip Amsterdam Centre (panels)
AFFILIATED HOTELS: Crowne Plaza Amsterdam-American Hotel (panels) & Marriott (registration & tradeshow)

HOTEL RESERVATIONS: Via Travel - +31 (0)20 6658919 or wa2a@viatravel.com

AIRLINE RESERVATIONS:
North America: On The Mark Travel - (800) 618-MARK or onthemarktravel@attglobal.net
Rest of the World: Travelhouse - 31 (0)20 6759922 or info@travelhouse.org

DEADLINES
Registration - Euro 200 until July 1, Euro 250 until October 1 & Euro 300 after October 1.
contact: info@a2amusic.com or register online at a2amusic.com
Advertising - September 10
Inserts in the A2A Goodie Bags - October 1
Exhibit space - September 1
Sponsorships/Sales - Anytime!
contact: Europe - jess@a2amusic.com
contact: North America - Parker T. Gibbs - parker@a2amusic.com
For press inquiries:
contact: Europe - Robbert Tilli - press@a2amusic.com
contact: North America - Jo Rae Di Menno - napress@a2amusic.com

A2A Headquarters - Europe
P.O. Box 2585, 1000 CN Amsterdam, The Netherlands
tel: +31 (0) 20 320 21 20 fax: +31 (0) 20 320 21 19

North America Office
PO Box 50063, Austin TX 78763 USA
tel/fax: (800) 590-0722

A2A 2001 FACT SHEET
(information as of 6 August 2001)

Number of showcase applications received: 1027+

Number of showcase confirmations: 214 (out of 300)

Showcases submitted from: Algeria, Australia, Austria, Belgium, Brazil, Burundi, Canada, Denmark, Estonia, Finland, France, Gambia, Germany, Ghana, Hungary, Ireland, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, New Zealand, Nigeria, Norway, Poland, Portugal, Russia, Scotland, Spain, Sweden, Switzerland, Turkey, UK, USA, Venezuela

Number of confirmed showcase stages: 24

Number of current registrants: 513+

Registrants confirmed from: Australia, Austria, Belarus, Belgium, Canada, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Nederlands, New Zealand, Norway, Russia, Spain, Sweden, Switzerland, Thailand, UK, USA

Number of confirmed media: 60+

Number of panels, workshops & clinics: 72

Number of panelists: 212+

Number of volunteers: 127+

Number of staff: 29+

Estimated total registrants: 2250+

ESTIMATED TOTAL PARTICIPATION: 5000+

ALL A2A PANELS, WORKSHOPS & CLINICS WILL BE IN ENGLISH

A2A 2001 OVERALL SCHEDULE

TUESDAY, 16 OCTOBER
A2A OUT OF TOWNERS PARTY (ALL REGISTRANTS WELCOME)

WEDNESDAY, 17 OCTOBER
REGISTRATION OPENS (MARRIOTT)
EXHIBIT HALL SETUP (MARRIOTT)
EVERYTHING YOU ALWAYS WANTED TO KNOW ...... OPEN PANEL (GOLDEN TULIP)
A2A TOUR OF AMSTERDAM
A2A OPENING PARTY (MARRIOTT)
SHOWCASES (VARIOUS VENUES)

THURSDAY, 18 OCTOBER
A2A KEYNOTE ADDRESS (TBA)
EXHIBIT HALL OPEN (MARRIOTT)
EMMA/OOR MEDIA SYMPOSIUM (AMERICAN)
A2A BORDER BREAKERS SYMPOSIUM (GOLDEN TULIP)
A2A LOUD MUSIC SYMPOSIUM (MARRIOTT)
PANELS, WORKSHOPS & CLINICS (MARRIOTT/AMERICAN)
A2A MUSICIAN’S CLINICS (BOOM CHICAGO)
A2A COCKTAIL PARTY (MARRIOTT)
SHOWCASES (VARIOUS VENUES)

FRIDAY, 19 OCTOBER
EXHIBIT HALL OPEN (MARRIOTT)
PANELS, WORKSHOPS & CLINICS (MARRIOTT/AMERICAN)
A2A WOMEN IN MUSIC SYMPOSIUM (MARRIOTT)
A2A WOMEN IN MUSIC BANQUET (GOLDEN TULIP)
A2A MUSICIAN’S CLINICS (BOOM CHICAGO)
A2A COCKTAIL PARTY (MARRIOTT)
SHOWCASES (VARIOUS VENUES)

SATURDAY, 20 OCTOBER
A2A OPEN & CLOSED MEETINGS (GOLDEN TULIP/AMERICAN)
A2A MUSICIAN’S CLINICS (BOOM CHICAGO)
A2A CLOSING COCKTAIL PARTY (GOLDEN TULIP)
SHOWCASES (VARIOUS VENUES)

SUNDAY, 21 OCTOBER
A2A CLOSING BRUNCH (TBA)
A2A TOUR OF AMSTERDAM II
A2A CLOSING PARTY

A2A 2001 SPONSORS

Gold Sponsors
NPI - The Dutch National Pop Instutite
Clear Channel Entertainment - Mojo Concerts

Silver Sponsors/Media Partners
OOR Magazine, Radio 3FM, de Volkskrant

Media Sponsors
New on the Charts (USA), Performing Songwriter (USA), Songlink (UK), Muziek & Beeld Info (NL), Live XS (NL), Music & Media (Europe), VPRO (NL), kindamuzik.net (NL), FRET (NL), Music Maker (NL), Audience Magazine (UK)

International Partners
Finnish Music Information Centre (Finland), TESTO: Finnish Composers' Copyright Society (Finland), By:Larm (Norway), Export Music Sweden (Sweden), IDKV (Germany), Mother Rock Star (USA), Music Information Centre (Denmark), Muziekcentrum Vlaanderen (Belgium), Wallonie-Bruxelles Musiques (Belgium), French Music Office (France), Womamrock.com (USA), Music Information Centre Austria (Austria), Indies United (Italy), NXNE (Canada), Atlantis Music Conference (USA), CIRPA (Canada), Zero Parallel (Ireland), Enterprise Ireland (Ireland), Ledu (Northern Ireland) more TBA.

A2A 2001 PANELS, CLINICS & WORKSHOPS

Agents/Managers Workshop, Americana Music Association Open Meeting, Americana, The New Roots Music, Anatomy Of A Contract, Bass Guitar Clinic, Be Your Own Agent And Manager-DIY, Border Breakers On Stage Interview, Building Your Team, Copyright In the Digital Age, Demo Derby, Demo Derby #1, Drum Clinic, EMMA Closed Meeting, EMMA Open Meeting, EMMA Workshop: Freelancers, EMMA Workshop: Sales, Sponsorships & Marketing, EMMA Workshop: Web & Internet Magazines,, Ensemble Clinic, Everything You Always Wanted To Know About The Music Biz......., Guitar Clinic, Into the Looking Glass, the Future of Live Music, Intro to Jazz Symposium, part 2, Introduction To Jazz Symposium, part 1, Keeping the Flame Alive, Keyboard Clinic, Loud Music , , part 1, Loud Music Workshop, part 2, Loud Music Workshop, part 3, Make and Sell Your Own CD-DIY, Marketplace Identity: Regional, National, Global, Meet the Indies, Meet the Majors, Mentor Sessions, Mentor Sessions, Mentor Sessions, MIC/Music Export Office Closed Meeting, Mother Rock Star... a workshop, Music Business 101, Music for Free, Music Information Center Open Meeting, Music On TV, New Media Deals and Contracts, Part 1, New Media Deals and Contracts, Part 2, Pop Journalism - Content Pop Journalism - the Market, Pop Journalism Workshop, Pop Music: Regional, National & Global Identity, Popular Music Goes To School, Producers On Parade, Radio Utopia, Recording Clinic, Report From the “Music in Europe” Conference, Report of the Russian Music Business Situation, Resources For Women In Music, Songwriters Doing What They Do!, Starmaker, The Making Of A Star, Successful Women In The Music Business, Talent Buyers Workshop, The Border Breakers Chart Presentation, The Euro Is Here!, The Female Artist, The Healing Power of Music, The Healing Power of Music, Open "Town Hall Meeting", The Healing Power of Music-Music Therapy, The New World Music, The Value Of The Music Business In The Real World, The Wonderful World Of Publishing, Touring the New Europe, Women In Music Symposium -Town Hall Meeting, Your Band As A Business-DIY, YOUROPE Closed Meeting, YOUROPE Open Meeting
more tba

A2A 2001 - MUSICIAN’S CLINICS SCHEDULE
All clinics held at the Leidseplein Theatre (Boom Chicago)
(Free entry to all A2A Showcasing Artists - daily fee for all others)

Thursday, 18 October

11:00 BRUNCH - For all A2A showcase artists (12.50 guilders/US$5)

12:30 Your Band As A Business
How to start up your band or music business the correct way from the start. A basic intro to accounting, contracts and other business information. Panelists TBA.

14:00 Make and Sell Your Own CD
How to get your new CD manufactured and out there to the people that need to hear and buy it. Panelists TBA.

Friday, 19 October

11:00 BRUNCH - For all A2A showcase artists (12.50 guilders/US$5)

12:00 Guitar Clinic
Clinic Leader TBA

13:00 Bass Guitar Clinic
Clinic Leader TBA

14:00 Drum Clinic
Hosted by Brady Blade, drummer for Emmylou Harris’ Spyboy, Steve Earle, Jewel and others (sponsored by Mapex Drums)

15:00 Ensemble Clinic
Hosted by Jamie Oldaker, drummer for Eric Clapton, The Tractors, Willis Alan Ramsey and others

Saturday, 20 October

12:00 Hard Disk Recording Clinic
A look at the current and future opportunities available to the professional musician, pro-ducer and engineer. Hosted by Mike Stewart, producer.

13:30 Keyboard Clinic
Clinic Leader TBA

15:00 Demo Derby
A group of industry will listen and critique CD’s and demo’s from the audience. Not for the weak at heart. Panelists TBA.

EMMA – EUROPEAN MUSIC MEDIA ALLIANCE

The idea to form a European Music Media Alliance (EMMA) has already taken off and is now gaining popularity throughout Europe. Many magazines have already shown great interest and have confirmed their involvement in the formation and realisation of EMMA during A2A, Access to Amsterdam, the International Music and Media conference.

Paul Evers, chief editor of OOR Magazine, is not the only person who envisions a fruitful cooperation between all music magazines and music journalists in Europe. Cristian Tripard, from France, has already created a national publication network in France called PUBL.I.C. Regie. PUBL.I.C. Regie united 26 regional publications ensuring all participants of widespread and efficient distribution means and cut their production costs by a considerable amount. Fortunately, A2A will be able to welcome Cristian and his experience to the EMMA formation meeting.

SUGGESTED TOPICS

- A collective sales office that sells space in all the publications together.
- Collectively set up offices in North America, Asia or anywhere for sales, distribution and marketing.
- Collective buying power. Find the common materials used by all magazines and newspapers and work together to get the price down for everyone. This includes computers, copiers, ink cartridges, paper products, office sup-plies, postage, printing, telephone, shipping, etc.
- Collective barter power. The combined barter value of just one quarter page per issue from each publication per year will create a sizable operating account.
- Collective marketing throughout Europe sponsoring concerts, sporting events, parties, trip giveaways, group exhibit stands at major media and music events.
- Share editorial content whenever possible.
- Create a consultation division that deals with non-European publications that desire entry to the European mar-ketplace. This will create partnerships with publications around the world.
- Create a pan-European publication in English for worldwide distribution that would reflect the music scene from each European territory.

GOALS

- A higher net profit for each business. - Larger circulation or audience for each business.
- Higher exposure and visibility for each territories artists - Higher visibility for each territories music industry
- To be ready for the rapidly changing European marketplace

CONFIRMED PARTICIPATING PUBLICATIONS

Audience – United Kingdom, Russian Gala Magazine – Russia, Songlink International – United Kingdom, Nestor
Publishers - Belarus, KlubKat - UK, Backstage – Germany, New On The Charts – United States, Kindamuzik.net -Netherlands, POP100.com – Germany, Music Info - France, OOR Magazine – Netherlands, PUBL.I.C. Regie -France, Oye Listen – Netherlands, Atiza.com – Spain, Heaven – Netherlands, Line Out - Denmark, Live XS – Netherlands, GAFFA – Denmark, Slagwerkkrant – Netherlands, Sorted Magazine – Ireland, Gitarist – Netherlands, Groove - Sweden, Music Minded – Netherlands, Discopress - Finland, Music Maker – Netherlands, Vitaminic.com - International, Rockezine.com – Netherlands, CJP Media – Netherlands, FRET – Netherlands, And many others...

We encourage you to send us your ideas for meeting topics that are of interest to you. Feedback and reservations for your conference registrations, can be sent to Jessica Weaver at A2A at Jessica@a2amusic.com or by tele-phone at +31 (0) 20 320 2120. The deadline to register for EMMA is September 10th.

For more general information on A2A, please visit www.a2amusic.com

The Symposium will feature six panels and workshops with a focus on issues con-cerning female artists and industry professionals on all levels of the music industry.

Topics include successful Women In The Music Business, Resources For Women In Music, The Female Artist, Mother Rock Star (a workshop on parenting) and a Women In Music Town Hall Meeting. There will also be one on one mentor sessions and a WIMS Keynote banquet on Friday evening. The special WIMS keynote will be announced in mid August. Special WIMS showcases each evening will round out this year’s presentation.

The A2A Women In Music Symposium is an outgrowth of the original Women In Music Symposium held at the LMNOP Music Conference in 1999 and followed up at the ROCKRGRL Music Conference in 2000. A2A Managing Director, Louis Jay Meyers, was a founder and director of these two events. WIMS will now be a reg-ular part of A2A in the future.

Helping coordinate the WIMS portion of A2A are longtime Women In Music advo-cates Annie Melvin (Mother Rock Star/USA), Brenda Kahn (womenrock.com/USA), Sybille Thomzik (rocksie!/DE), Jeff Harlan (St. Louis WIM/USA) and many others.

A full list of panels, panelists and showcasing artists will be available by mid August.

for more information: chicksrock@a2amusic.com

3 Feet Smaller (Austria), Myrtle, Big Low (Australia), Mintzkov Luna, Buscemi, Reiziger, Yum, Stache, Cocktail Lounge Performers, Sharko, Eavesdropper, Lunascape, Moonlake, Starfighter, Zornik, Mindstab, Agent 5.1, Sioen, Boenox, Kris Dane, Eden, Admiral Freebee, Airlock, Flip, Kowlier, Angelico, Golden Green, Bherman (Belgium), the Mahones, Priya Thomas, Linda McLean, From Both Ends of the Earth, Bocephus King (Canada), Say No More, Mr Vein (Yukon Canada), Eagle & Hawk, On Jida (Manitoba, Canada), S.M.Mongstad, Stine Reintoft, Melted, Mob, Emo, Rasmusic.dk, Glorybox, TinaDickow, Splint, Skinflik, Swan Lee (DK), Dharma Bums (Estonia), Zenzila, Matmatah, Fania, Slow Slushy Boys, Dax Riders, Cosmik Connection, Kargol's, Les 100 Grammes de Tetes (France), Ifang Bondi (Gambia), Martin Praetorius, Korn + Flakes (Germany), Kojo Antwi (Ghana), Audio Transfer (Hungary), Kieran Goss, the West Seventies, Jack L, Melaton (Ireland), Fleurs du Mal (Italy), Lemon, Ygdrassil, Altar, Nits, Jamesz feat. Izaline Calister, Dollybirds, Arling & Cameron, Lazy Sunday Dream, Relax, Bauer, Mimezine, Junkie XL, Dyzack, Suimasen, Handsome 3some, Zuco 103, Luie Hond, Kirsten, Wicked Mystic, Stuurbaard Bakkebaard, Mill, Raining Rats, Hi-Dramatic, Longplayers, Marian Hoiting, Madigan, Colleen, Michael de Jong, JP den Tex, Take it for Granted, Electric Fans, ConQbine, Embankment, Racoon, Till Dawn, Room 101, John Wayne Shot Me, This Beautifull Mess, Mashed Potatoes, Deva, Orfeo, 35007, TeNK, Journey's End, Ross Curry, I$I$, LeSabre, Fairocious, Venus Flytrap, The Spokane Chiefs feat. Nikki Harrison, jonus, Motherfed, Longhorn Devils, Dish Hunt, Big Boy Caprice, Wyatt, Seven Eleven, Rude Rich & the High Notes, Beatbusters, 9 Days' Wonder, Oil, the Very Girls + the Watchman, Damer, the Apemen, the Yearlings, Danny Guinan & Red, the Waistcoats, Lejony, A Number One, Human Alert, Merry Pierce, Celestial Season, Def Real, SFEQ 3000, the Proov, Soulsurvivors (the Netherlands), Lagbaja (Nigeria), Henning Kvitnes, Einherjer, Home Groan, St Thomas, Real Ones (Norway), Susan Enan (Northern Ireland), Indigo Blue (Portugal) Afro Vibes (South Africa / Netherlands) Bondage, La Suite Mosquito (Spain), Rubbertribe, The Venue, The Virtues (Sweden), Gustav (Switserland), Red Vinyl Fur, Peter Bruntnell, Oalassa, Kris Wilkinson, The Lush Rollers, Pornstar, Gena Dry, the Arlenes (UK), Jenifer McKitrick, Tandy, Kevin Welch, Kim Richey, David Olney, DougHoekstra, Jim Roll, Antje, Lach & the Secrets, Ellen Rosner & Band, Rev. Right-Time, Laura Love Duo, Sheri Frushay, Tony Brown & the Landing Crew, Tammy Faye Starlite, Ripley Caine, iffy, Lowen & Navarro, J-Majesty, Sexy Finger Champs, JC Milo, Speed Dial, Temptress, Jenifer Jackson, Elisabeth Cutler, Claudia Scott, the Pepsquad Somnambulist, Boondogs, George Carver, Bright Blue Gorilla, Myshkin, Marlee MacLeod, the Twigs, Jo Miller & her Burly Roughnecks, the Domino Kings, Dina Fanai, The Radiators, Summer Chance, Eugene Ruffolo, Aliah Selah, Lowjack, Prophets of the Ghetto, Bruce Henderson, Eric Blakely, Rosie Flores, Pong, Kristi Rose, Brenda Kahn Band, Panama Red, The Mayflies USA, Tor (USA), More than a Song feat. Iain Matthews, Eliza Gilkyson & Ad Vanderveen (UK,USA,NL), Artery (Bulgaria/NL), Laberinto and Agresion (both Venezuela/NL) subtotal = 224 Confirmed venues: Akhnaton, Amuse, Bimhuis, Boom Chicago, de Brakke Grond, Club de Ville, Fantasio, Maloe Melo, Meander, Melkweg, Ministry, Odeon Theater, Panama, Royalty, Winston

A2A OUTREACH PROJECT

These artists will be asked whether they would like to participate, and those who accept, will be off for a couple of hours on the Friday afternoon of the event to these schools (19th October).

The fact that special education schools are faced with tremendous expenses year in, year out means they have little to no money left for school trips even, let alone music lessons. However, it is a well known fact that offering children the opportuni-ty to enjoy, play and create music reeps a multitude of benefits which will manifest themselves in the immediate future as well as throughout the rest of their lives. As A2A will have access to many musicians, A2A hopes to utilise this chance to expose these children to music where the schools cannot.

International artists as well as Dutch artists should participate. At the same time, at least we hope that at least one Dutch artist will accompany the international artists to these schools if only because the children will have difficulties with understand-ing English. This is, of course, an excellent opportunity for artists as well to estab-lish international contacts.

Meanwhile, the participating artists will be able to teach children songs from all over the world and learn Dutch traditionals, for instance, at the same time. The A2A Outreach Project also hopes to collect donations in the form of instru-ments and any other music related items which we can hand to the schools to ensure these schools have access to music throughout the year.

Confirmed participating schools: SO School De Ruimte, De Kleine Prins
Confirmed Artists: David Olney (USA), Ad Vanderveen (NL)
Confirmed Sponsors: Johnny Rabb Drumsticks
More t.b.a.

For more information about the Outreach project:
contact Jessica Weaver at: Jessica@a2amusic.com